CHART OF THE DAY: Where Apple's Revenue Comes From

button more charts
button chart prev
button chart next

Apple’s reported a revenue of $35 billion for the third quarter of 2012, which fell short of Wall Street’s expectations of $37.1 billion.

The iPhone continues to be the leading revenue driver for the company, but it no longer makes up the majority of Apple’s revenue.

The iPhone accounted for 46% of Apple’s revenue in the third quarter, down from 58% in the second quarter, though still impressive when you consider that the phone has only been around for five years.

Apple’s iPhone sales declined quarter-over-quarter, and the average selling price of each iPhone dropped as well, from $647 per unit in the second quarter to $624 per unit in the third quarter.

On the other hand, the iPad accounted for a greater share of Apple’s revenue in the last quarter, increasing from 17% in the second quarter to 26% in the third quarter of 2012.

Apple Revenue Chart of the day

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.