CHART OF THE DAY: 20% Of Online Video Viewers Give Up After 10 Seconds

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Online videos lose 20% of their viewers after just 10 seconds, according to data from Visible Measures.

Matt Cutler from Visible Measures writes, “if your online video campaign has 10 million viewers, 2 million of them saw less than 10 seconds of it. Ouch.”

Visible Measures looked at 40 million different videos which have over 7 billion views to produce the chart the below. All videos were less than 5 minutes long.

chart of the day, video abandonment rate, sept 2010

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