MySpace should be looking at a social gaming company to get its users re-engaged with the site, says Jeff Greenfield at Pali Research. There’s another, more lucrative, reason MySpace should consider it.
The virtual goods market in the U.S. is ready to take off. Right now, the U.S. only has 28% of the total market. By 2013, the U.S. will make up 41% of the market with $2.5 billion in sales, according to research from Piper Jaffray.
We’re bullish on this market too, but there is room for scepticism now that social games industry leader Zynga admitted too much of its revenues come from lead-generation scams.
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