CHART OF THE DAY: People Spend Less Time On Newspaper Sites

button more charts
button chart prev
button chart next

The average time users spent per visit fell on 17 of the 30 most-popular newspaper websites fell during May 2009 compared with May 2008, according to Nielsen. Below, we chart this decline for four of the top most-trafficked sites.

Less engagement doesn’t necessarily mean a news site is getting less traffic. In fact, some speculate that these numbers indicate newspapers are actually doing a much better job attracting visitors from short-attention-spanned search engine users.

Here’s the problem: In order to charge brand advertisers expensive rates, newspapers need to show that readers stick around for a while. Not happening.

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Get This Delivered To Your Inbox
You can get this dropped in your inbox every afternoon as The Chart Of The Day. It’s a simple. It’s convenient. It’s free. All we need is your email address (though we’d love your name and state, too, if you’re willing to share it).  Sign up below!

Email

First Name

Last Name

State

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.