CHART OF THE DAY: The Big Opportunity For Amazon

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As ubiquitous as Amazon is in some people’s lives, it’s still just a tiny fraction of the world’s retail sales. Heck, it’s still a tiny fraction of e-commerce. This chart from Morgan Stanley puts into context the huge opportunity for Amazon to take more share away from traditional retailers.

Chart of the day shows share of offline retail sales, ecommerce sales and amazon.com sales, february 2013

Photo: Morgan Stanley

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