CHART OF THE DAY: Thanksgiving Day Online Sales

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On Thanksgiving Day, most brick-and-mortar stores close, but shoppers are wired up and ready to go.

Retailers are jumping the gun and juicing online sales by launching holiday-season discounts sooner than ever—as early as the evening before Thanksgiving. The adoption of smartphones and tablets play a role, too, making it easy to sneak in a purchase while socializing.

Shoppers are thankful—online sales on Thanksgiving have more than doubled since 2006, according to ComScore.

chart of day, online sales on thanksgiving, november 2012

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