CBS Sports allows online viewers to sign into its live chat for SEC college football games using their log-ins from Facebook, Yahoo, Twitter or MySpace.
Gigya, which helps CBS, provided us with a breakdown of how much each service is used.
No surprise: most chat participants opting to use a third-party authentication service go for the popular Facebook Connect. More of a surprise: signing in with a Yahoo account is the second most popular choice.
That’s great news for Yahoo’s plans to be the centre of its users’ Internet experience.
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