CHART OF THE DAY: Here's How Much A Unique Visitor Is Worth

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How much is a unique visitor worth on the Internet? Depends on who you are.

Amazon (e-commerce) is generating $189 per user. Google (search) is generating $24 per user. Facebook (social networking) is only generating $4 per user according to this chart from JP Morgan’s Imran Khan.

Khan is optimistic Facebook starts bringing in more revenue over time. He sees Facebook as a new platform for the web and thinks it will be able to pick up revenue from applications and games.

chart of the day, revenue per unique visitor, google, facebook, ebay, jan 2011

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