By all accounts, Apple’s 3.0 update to the iPhone and iPod Touch operating system is a huge upgrade. But six days after its release, only slightly more than 50% of the iPod Touch owners had upgraded to the new version. Meanwhile, over 75% of iPhone owners had made the switch.
The reason for the disparity? It costs iPod Touch owners $10 to make the upgrade, which is free for iPhone users.
While we debate what should be free and what should not on the Internet, remember: even a small payment for a huge upgrade can be a big barrier.
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