Here’s a breakdown of online music sales from Gartner, by way of Peter Kafka at All Things D. The most insane thing about this chart? How important ringtones are.
Kafka says it better than we can:
“To sum up: More than 10 years after Napster, one of the key pillars of the music business is ringtones, a business that peaked around 2005, when some of you would have recognised the image at the top right of this post.
If you’re reading this, you probably haven’t paid for a ringtone since 2007, and you probably don’t know anyone who does. But there it is, generating two-point-one-billion dollars.”
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