CHART OF THE DAY: Online Ad Spending Is Closing In On TV

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Online ad spending for the world’s largest media companies is closing in on TV ad spending according to this chart from BI Intelligence on the State of the Internet.

It’s important to note in this chart that TV’s share of the ad spend has actually grown, though only slightly, over the last six years. Online is taking share from print, radio, and outdoor spending.

chart of the day, us advertising revenue by platform, oct 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

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