A Bernstein survey says 35% of Web video watchers might dump their cable TV provider in favour of online video within 5 years. That’s not too alarming by itself, says Bernstein’s Jeff Lindsay — that’s in line with the amount of people who typically say they’d cut the cord because of price.
More interesting: Web video watchers don’t want to dump cable because it’s too expensive. Instead, mostly because of content: The Internet provides more content choices, and in some cases, it’s the only source for some content, especially out-of-town sports.
That’s more evidence that cable companies like Comcast (CMCSA) and Time Warner Cable (TWC) need to drastically improve their on-demand content offerings, fix their awful user interfaces, and make sure there’s nothing worth watching online that can’t be seen on cable.
Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday
Get This Delivered To Your Inbox
You can get this dropped in your inbox every afternoon as The Chart Of The Day. It’s a simple. It’s convenient. It’s free. All we need is your email address (though we’d love your name and state, too, if you’re willing to share it). Sign up below!
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.