CHART OF THE DAY: MySpace's 'Horrendous' User Engagement

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MySpace laid off 30% of its workforce today. One reason is that MySpace’s user-engagement numbers are “horrendous,” to use a source’s word.

To wit: In the last year, the amount of time users spend on the site has plummeted from over 20 minutes per visit to just over 10. Meanwhile, time spent on MySpace’s nearest rival, Facebook, has remained relatively flat. In the second chart, we see user visits to MySpace per month are off 13% from their peak, too.


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