CHART OF THE DAY: Most People Use Only 4 Apps

In July, new data from Nielsen said there’s an “upper limit” to how many apps a person will use each month — roughly 22 to 28 apps, on average. But according to new data from comScore, which was charted for us by Statista, people spend the vast majority of their time on a small fraction of their total apps.

According to the report, when people use their phone, 75% of the time they are using one of their four favourite applications. A consumer’s most-used application is used about 42% of the time — this is likely a messaging application like iMessage, WhatsApp, or Facebook. Users’ other top three most-used apps are used 17%, 10%, and 6% of the time, respectively. Users generally spend about 12% of their phone time with all of their other lesser-used apps.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.