CHART OF THE DAY: Most People Still Have Never Seen A Kindle

button more charts
button chart prev
button chart next

Sony (SNE) unveiled two new e-book readers, including a cheaper, small-screen edition, and a larger, touchscreen edition. It can now claim that it has cool features that rival Amazon (AMZN) doesn’t have, just as Amazon can say that Sony doesn’t have an e-reader with a wireless connection.

The good news: There’s plenty of time for everyone to catch up — including potential competitors like Apple (AAPL), which is reportedly readying a tablet that could be awesome for e-books.

Some 40% of North Americans who responded to a Forrester Research survey in Q2 2009 had heard of, but had never seen, an e-reader. Another 17% had never heard of one. But ownership more than doubled year-over-year to 1.5%.

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Get This Delivered To Your Inbox
You can get this dropped in your inbox every afternoon as The Chart Of The Day. It’s a simple. It’s convenient. It’s free. All we need is your email address (though we’d love your name and state, too, if you’re willing to share it).  Sign up below!

Email

First Name

Last Name

State

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.