Mobile apps are not a “sink or swim” proposition.
According to Flurry, the revenue share from apps outside of the top 100 ranked titles on iOS and Android will increase from 45% in 2010 to an expected 68% this year.
Note that this only includes premium and in-app revenue, which Flurry expects to account for 77% of mobile app revenue this year (although ad revenue is the fastest growing category).
The changing revenue distribution of mobile apps reflects the proliferation of the app economy in the past two years, but also a repudiation of the idea that you need to be in the top 25 of the app store to make any money.
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