CHART OF THE DAY: Mobile Ad Revenue Is Exploding, But Still Pretty Tiny Overall

The IAB is out with its latest stats on digital advertising (download a .pdf here).

One thing that stands out from the report is the exploding growth of mobile advertising. It’s now 15% of all online advertising, up from 7% the year before.

While it’s growing, mobile is still pretty small overall. For the first half of this year, mobile ad revenue was $US3 billion, up from $US1.2 billion the year before.

When you consider all the major ad supported companies that are focused on mobile — Twitter, Facebook, Instagram, Google, pop to mind — it’s sort of crazy to think about them splitting ~$6 billion in revenue this year.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.