CHART OF THE DAY: Lunchtime Is The New Primetime

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Heads up, content creators, advertisers, and portals: Lunchtime really is the new primetime.

The chart below — put together using data by Visible Measures* — shows that viewership of Next New Networks videos steadily increases in the six hour period between 12 p.m. ET to 3 p.m. PT, when most of North America is looking for a break in the day.

*Viewership taken from a statistically representative sample of overall Next New Networks views.

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