For the past week or so, the country has been obsessed with the theory that kids hate Twitter. Well now comScore tells us that kids used to hate Twitter, but they don’t anymore.
While Twitter’s user base historically favoured older users, people between ages 12-24 have been Twitter’s fastest growing age group of late. And now that age group is actually disproportionately visiting Twitter, according to comScore.
This chart shows comScore U.S. unique visitor stats for different age groups. A “100” score means that age group is represented among Twitter’s user base in perfect proportion to how much that age group uses the Web as a whole.
In July, people ages 12-14 scored a “121” — meaning they were represented among Twitter visitors 21% more than they were represented among total Web users. And that’s up from the mid-70s — significant underindexing — on Twitter six months ago. In summary, if comScore’s stats are accurate, people between ages 12-24 are using Twitter, and a lot more are using it now than before.
Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday
Get This Delivered To Your Inbox
You can get this dropped in your inbox every afternoon as The Chart Of The Day. It’s a simple. It’s convenient. It’s free. All we need is your email address (though we’d love your name and state, too, if you’re willing to share it). Sign up below!
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.