CHART OF THE DAY: The Case Against Apple In One Chart

button more charts
button chart prev
button chart next

Pacific Crest downgraded Apple today citing market saturation for the iPhone.

Basically, it believes that the market for expensive smartphones is just about tapped out and therefore Apple’s growth is going to be held in check.

In this chart, you can see that Pacific Crest believes growth is going to stall in the next two years as upgrades quickly become the bulk of iPhone purchases instead of sales to new users.

If there is one legitimate case to be made against Apple’s growth, this is it. Can Apple continue to sell iPhones, which are ~$650 each, to new users? 

chart of the day, iphone sales estimates, january 2013

Photo: Pacific Crest

Follow the Chart Of The Day on Twitter: @chartoftheday

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at