CHART OF THE DAY: How Cutting $100 Off The Price Of The iPad Has Affected Sales

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Here’s an breakdown of how many people are buying the new iPad versus the iPad 2, from Consumer Intelligence Research Partners (CIRP), which surveyed 521 iPad owners.

As you can see, taking $100 off the price of the iPad has made an impact. Almost half of consumers are buying the older iPad. 

Is this bad for Apple? It’s bringing less money.

But, there’s some evidence that Kindle Fire sales have weakened, and the cheaper iPad could be to blame. So that’s good for Apple

Even if it has no effect of Kindle sales, the important thing for Apple is to sell as many as it can. It’s in land-grab mode, and it should be trying to move iPads out the door as quickly as possible.

chart of the day, ipad sales, june 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

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