CHART OF THE DAY: Internet Advertising Is Still Dwarfed By TV

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The IAB released its big report on internet advertising. One data point it bragged about was, “Internet advertising surpasses Cable TV in ad revenue.” It also showed that the Internet was only $7 billion behind broadcast TV advertising.

While that’s certainly a nice milestone for the web, the truth is that taken as a whole, the Internet still badly lags the TV industry. As you can see here, the Internet is less than half of the total ad spend on TV.

chart of the day, advertising revenue by media, may 2012

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