CHART OF THE DAY: This Is How Most App Makers Are Making Money

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This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

“Freemium” has become the standard business model in mobile apps.

According to a BII analysis of App Store data, 93 per cent of the top 100 grossing iPhone apps use in-app commerce. Of those 100 grossing apps, two-thirds are free.

As most the top grossing apps are games, in-app commerce is most commonly used to sell in-game currency. However, companies like Pandora and eHarmony are using in-app purchasing to sell subscriptions, while Marvel is using it to sell access to comics.      

Click here to read our special report about in-app commerce→

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