CHART OF THE DAY: How Facebook (And Social Media) Is Eroding Google's Influence

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Will Facebook ever displace Google as a search engine? Probably not. But, it could quickly erode Google’s dominance as the way people find information.

Below is a chart from a Wedbush presentation. As you can see the¬†referral¬†traffic from social networks to a number of big sites is greater than from Google. Note it’s not just media sites, it’s commerce sites too.

This is not a form of searching as we’ve traditionally thought of it. But, it’s certainly a way of finding information.

So, Google’s lead in the world of search is probably safe, but its influence is at great risk.

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