Mobile search is still a small business, but Google is so far replicating the success it’s had on PCs. Of the 33 million U.S. mobile users who use a search engine on their phones, more than half say they use Google, according to comScore.
The next closest are Yahoo and the carrier’s branded search portal, which about 20% of mobile searchers say they used. (That can often be a carrier-branded Yahoo or Microsoft search tool, via deals like Verizon’s with Microsoft.)
Note: These two sets of statistics are derived by different methodologies, which could lead to inconsistencies. For mobile search, comScore uses a survey methodology. This, plus the “carrier” option, could skew results in Google’s favour — and against Yahoo’s and Microsoft’s. For desktop search, comScore uses a behavioural methodology. Still, we think they’re directionally accurate.
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