Apple's Record Breaking Weekend In Context

Apple on Monday announced yet another record-breaking opening weekend for its latest iPhone lineup, which includes the iPhone 6 and the iPhone 6 Plus. But by now, it’s customary — even expected — for each new iPhone to break the opening weekend record of its predecessor. Based on company data charted for us by BI Intelligence, Apple has successfully one-upped itself each year since the first iPhone was released in June 2007.

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