CHART OF THE DAY: The Rise Of 'Favoriting' On Twitter

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There has been a shift in the way people use Twitter driven by changes to its app design, notes John Herrman at BuzzFeed.

“Favoriting” has taken off, according to this chart, which comes from a Twitter employee. The reason “favoriting” took off is that Twitter updated its app to include “interactions” in its “@” section. Favoriting, which had been a private thing, suddenly became public as it was easier to see the favoriting.

Favoriting has quickly developed into Twitter’s answer to Facebook’s like. It’s a way of saying, “Good Tweet!” without retweeting the tweet.

As small as this seems, it’s actually a big deal. It shows Twitter can change user behaviour, which will be important as it develops into a bigger business.

chart of the day, favourite on twitter, january 2013

Photo: Isaac Hepworth, Twitter

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