Facebook users are far more likely to click on ads for entertainment, media sites, and blogs than for other kinds of ads.
This chart from a recent Webtrends survey of more than 11,000 Facebook advertiseements measures clickthrough rates (red) and cost per click (blue) for different categories of ads. There’s a huge jump in clickthrough rates for the last two categories — Media & Entertainment and Tabloids & Blogs. In other words, stuff that’s fun to discuss with friends.
Health care ads are the least successful, followed — somewhat surprisingly — by ads for Internet and software products.
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