As you can see in today’s chart the gap between Groupon and LivingSocial and the rest of the deals sites is huge. (This is uniques visiting each site on a monthly basis. Deals are a mobile phenomenon, so this is mostly a directional indicator.)
According to comScore these top two players account for 90% of the visits to daily deals sites.
It’s good for Groupon and LivingSocial, but over time a bunch of “ants” can become problematic. As the “ants” get more and more daily deals for themselves, it will affect Groupon and LivingSocial.
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