CHART OF THE DAY: Newspaper Billions Become Craigslist Millions

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Talk about creative destruction. Newspaper classified revenues peaked above $16 billion in 2005, only to plummet to an estimated $5 billion or so in 2009. One reason that happened: Starting in 2003, Classified advertisers suddenly had a free alternative in Craigslist. Since then, Craigslist revenues have taken off like a rocket ship, according to a report by AIMGroup, but — as you can tell from this chart’s two axes — not quite on the same scale at all.

chart, craigslist vs newspaper classified ad sales

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