CHART OF THE DAY: Cord-Cutting Isn't Happening: The Pay TV Business Is Growing

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Despite the deepest wishes of the smart-set on the Internet, the pay-TV business isn’t dying.

As this chart from Alex Cocotas of BI Intelligence, via Bernstein, shows total subscribers to pay-TV were up last year. Over the last three years, 2.2 million subscribers added to the pay-TV business.

So why are people so hell-bent on believing that cord cutting is real? Maybe because the cable industry has seen defections. But those people aren’t giving up on paying for TV, they’re just signing up with companies like Verizon and AT&T.

The simple truth of the matter is that TV as constructed is an amazingly great technology. You turn on the TV and hundreds of options are presented to you.There’s no buffering, no streaming, no making a decision about what to watch. Just turn it on.

Sure, there are minor annoyances like crappy user interfaces. But, the basics of pay-TV are great. And nothing has come along to disrupt it yet.

chart of the day, pay tv subscribers, march 2012

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