And when looking at average time spent watching each, TV viewing actually grew more — per hour, per person, per month — over the last year than Web video. Last quarter, the average U.S. Web video viewer watched 3 hours, 11 minutes per month, up about 1 hour each, year-over-year. But the average U.S. TV viewer watched over 40X more video: 141 hours per month, up about 2 hours year-over-year.
Meanwhile, watching mobile TV is still a niche activity: Just 15 million Americans did it in Q2, according to Nielsen. That’s just about 6% of the U.S. mobile market. And time spent watching declined about 20 minutes per viewer, per month.
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