And when looking at average time spent watching each, TV viewing actually grew more — per hour, per person, per month — over the last year than Web video. Last quarter, the average U.S. Web video viewer watched 3 hours, 11 minutes per month, up about 1 hour each, year-over-year. But the average U.S. TV viewer watched over 40X more video: 141 hours per month, up about 2 hours year-over-year.
Meanwhile, watching mobile TV is still a niche activity: Just 15 million Americans did it in Q2, according to Nielsen. That’s just about 6% of the U.S. mobile market. And time spent watching declined about 20 minutes per viewer, per month.
Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday
Get This Delivered To Your Inbox
You can get this dropped in your inbox every afternoon as The Chart Of The Day. It’s a simple. It’s convenient. It’s free. All we need is your email address (though we’d love your name and state, too, if you’re willing to share it). Sign up below!
Business Insider Emails & Alerts
Site highlights each day to your inbox.