CHART OF THE DAY: Barely A Quarter Of mobile phone Owners Use The Mobile Web

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The vast majority of American adults — some 86% — now own mobile phones, according to new research from the Federal Communications Commission. But mobile Internet use is still far less common.

Of mobile phone owners, the majority (66%) send or receive text messages, and more than half send or receive photos. But only 28% currently access Web pages, and 20% download apps to their mobile phones. (Time frame: Oct.-Nov. 2009.)

No surprise: It’s a generational thing. Of mobile phone owners ages 18-29, 48% use the mobile Web and 94% use text messages. Of those 50-64, just 15% use the mobile Web and 51% use text messages.

Either way, assuming trends like smartphone adoption continue, there’s still plenty of room for growth for mobile Web publishers and mobile advertising.

Mobile penetration SAI chart

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