It used to be the Web’s only real killer app was communications — email. But these days people use the Internet for content consumption more than anything else.
Users spend 88% more time consuming content on the Internet each month in 2009 (7 hours) than they did in 2003 (3 hours, 42 minutes), according to a study conducted by the Online Publishers Association’s Internet Activity Index.
Whereas people used to spend 46% of their Internet time communicating in 2003, in 2009, that number is now down to 27%. As indicated in the chart below, content consumption is up to a 42% share from 34%.
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