CHART OF THE DAY: Apple Owns The Café

button more charts
button chart prev
button chart next

Ever notice how all the Justin Long lookalikes in the coffee shop seem to be using Mac laptops? The stereotype isn’t exactly true — but it’s close.

According to JiWire, which serves ads across some 30,000 hotspots, 25.6% of café wi‐fi users on a laptop are on a Mac. To put that number in perspective, consider that Apple had 7% U.S. market share for laptops in Q1, according to Gartner.

The numbers are even more lopsided when it comes to wi-fi connected mobile devices. Between the iPod touch and iPhone, Apple devices accounted for almost 98% of mobile device ad requests on JiWire’s café networks between January and June 2009.

Follow the Chart Of The Day on Twitter:

Get This Delivered To Your Inbox
You can get this dropped in your inbox every afternoon as The Chart Of The Day. It’s a simple. It’s convenient. It’s free. All we need is your email address (though we’d love your name and state, too, if you’re willing to share it).  Sign up below!


First Name

Last Name


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at