Apple just announced that it sold 14 million iPads during its fiscal fourth quarter.
This is a massive disappointment.
- Apple’s iPads business actually shrank q/q. 14 million iPads sold in Q4 is 3 million fewer than the 17 million Apple sold in Q4.
- Apple missed analyst expectations. Until Tuesday, analysts were all predicting that Apple sold 17.5 million iPads during the quarter. Then, when Apple announced the iPad mini, it pre-announced some disappointing sales figures and analysts revised their numbers to 15 million. So Apple missed original expectations by 3.5 million, and pessimistic, revised expectations by 1 million.
Here’s a chart showing Apple’s iPad business shrinking q/q: