CHART OF THE DAY: Here's How Much The Big Brands Spend On Google

button more charts
button chart prev
button chart next

Over the weekend, Ad Age published a look inside Google’s core business of search after reporter Michael Learmonth obtained internal documents listing how much various brand advertisers spend on keywords.

The biggest spender in the month of June was AT&T who spent $8.08 million trying to direct traffic to its site to sell iPhone 4s. Apple spent less than $1 million for the month. (It’s somewhat humorous Apple helped Google, the company behind Android, pick up almost $9 million for the month.)

While big brand advertisers like AT&T will shell out for search keywords, for the most part Google doesn’t rely on their business. The top 10 advertisers account for less than 5% of Google’s total revenue for the month. (Be sure to read the whole story at Ad Age.)

chart of the day, companies spending on google advertising, june 2010

Follow the Chart Of The Day on Twitter: @chartoftheday

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at