When Marissa Mayer took over as Yahoo CEO a year ago many assumed she’d be able to fix Yahoo’s lagging search business. Well, the latest data from comScore shows Yahoo’s share of the search market is at an all-time low.
This is a problem for Yahoo because the search business is almost all profit for Yahoo. For all the changes Mayer has made to the company’s culture, the underlying performance of a key asset like search is still weak. This is a bit worrisome for the long run.
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