Recently TiqIQ, a website that tracks prices and individual ticket listings for events, took a look at what the average ticket price was for each NBA team on the secondary market. And to no surprise, the Lakers ($242) and the Knicks ($197) led the way, followed by the Heat ($159).
But to get a better sense of which teams are the most popular, we need to see the demand for each team when they are on the road. TiqIQ provided us with the average secondary ticket price for each road team (prior to the All-Star break).
To no surprise, everybody wants to see LeBron James, Dwyane Wade, and the rest of the Miami Heat (average road ticket price $178). They are followed closely by the Lakers ($171) and Celtics ($167).
The average ticket price for the NBA on the secondary market this season has been $91 (red line). Of the teams that would qualify for the playoffs if the season ended today (orange bars), nine have an average ticket price above the league average. However, the bottom five teams in the league also includes three teams that would be in the playoffs.
But what is a bit surprising about this chart is the sheer drop-off between the top three teams and the rest of the league. The Heat, Celtics and Lakers are all within $11 of each other. And yet, the fourth most popular team, the Knicks have ticket prices that are 37.1% less than the Celtics.
With Carmelo Anthony now with the Knicks and superstars creating super teams, this may be the future of the NBA. That is, a handful of popular teams and about 25 teams that are just along for the ride.
All data via TiqIQ.com. Teams in orange would qualify for the playoffs if the season ended today. Red line is the average ticket price on secondary market.
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