Consumers are looking at more pages every time they view a mobile web site. According to Mofuse’s survey of more than 20,000 mobile websites, the average pages views per visit rose from 3.6 to 4 from May 2011 to May 2012.
While the jump is not huge, it demonstrates the long-term maturation of the mobile web. That being said, engagement is still much much higher on apps.
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