After Mayor Bloomberg proposed a ban on the sale of large sodas and other sugary drinks, New Yorkers’ perceptions of soda brands have changed for the worse, reports YouGov BrandIndex.
Even though the subject has been debated across the country, the national perception of soda has not changed in a statistically significant way. It’s different in New York, however.
The daily brand consumer perception research service interviews 5,000 people every workday, asking them to measure whether they’ve heard positive or negative buzz on a scale of 100 to -100. A score of zero means equal positive and negative perceptions.
As the graph YouGov provided Business Insider shows, local New York perceptions of sodas tanked on May 31, following Bloomberg’s announced intentions. According to reports, “the day Mayor Bloomberg’s intentions hits the press, the New York area buzz score for the soda brands sector was 8. A day later, those soda brands had dropped to -10, meaning those brands received much more negative feedback than positive.”
Interestingly, perceptions of beverages that were not sodas dropped slightly as well. This included water and coffee, and also sugary juices and energy drinks that would also be subject to the ban.
Photo: YouGov BrandIndex
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