ABC’s Tuesday night 20/20 special on Sheen brought in 9.3 millions viewers. That is huge.
It was also Sheen’s fifth interview of the day following his Today show spots, his GMA spots, his big Piers Morgan live interview and his TMZ backyard extravaganza.
All of which brought in huge ratings to the respective shows (and presumably enormous traffic for TMZ). Meaning, among other things, the country was not tired of hearing from or about Charlie Sheen.
A fact not lost on NBC who has apparently been inspired by the success of ABC’s 20/20 special and decided to air their own Sheen special for Friday night.
The media has naturally (as it always does after any big event…but especially events the involve celebrities) shifted into the self-examination phase: should we be covering Charlie Rose, is he being exploited, is this news, etc.
Which is all very well and good — it’s certainly not pleasant to watch Charlie Sheen have his children taken away from him via a grainy Radar video — but also sort of irrelevant. As long as the media, and news, is a money-making business, and that money is based on eyes (or clicks as the case may be) than whatever makes money is by default news. It’s not about ‘news’ it’s about the bottom line….obviously. And that reality is a much larger problem than Charlie Sheen.
But before you get too depressed take heart in the fact this week’s morning show ratings are still averaging lower than the week dominated by the Egypt uprising.
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