Robo advisors are all the rage.
We noted on Monday that while robo advisors keep emotions and lots of fees out of the investing process, traditional financial advisers argue that they can’t provide invaluable services like life coaching.
Charles Schwab, a traditional investment manager, is now introducing its own robo advising service, Schwab Intelligent Portfolios, and here’s the commercial the firm is airing to sell the service.
Lots of bright blue and a soothing, vaguely accented voice. Like a real robot.
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