The CEO of Barstool Sports says she measures new hires’ responsiveness by texting them at odd hours on the weekends

Dave partnoy erika nardini
Barstool Sports CEO Erika Nardini, pictured, will text candidates at odd hours to gauge responsiveness. You get three hours to respond. Barstool Sports

NEW YORK CITY — If Erika Nardini is going to hire you, first she wants to know you’re committed to your job — even on a Sunday morning at 11 a.m.

Nardini is CEO of the US men’s sports and lifestyle site Barstool Sports. In a recent New York Times interview, she detailed her process for vetting job candidates. After admitting she is a “horrible interviewer” because of her impatience, she went on to explain a unique process for gauging potential hires’ interest in the job.

“Here’s something I do,” she said. “If you’re in the process of interviewing with us, I’ll text you about something at 9 p.m. or 11 a.m. on a Sunday just to see how fast you’ll respond.”

The maximum response time she’ll allow: three hours.

“It’s not that I’m going to bug you all weekend if you work for me,” she said, “but I want you to be responsive. I think about work all the time. Other people don’t have to be working all the time, but I want people who are also always thinking.”

The policy tracks with some of Nardini’s other beliefs about work-life balance. In her Times interview, she said she values work ethic to the extent it matters “more than most anything,” and that young people new to their careers should get comfortable with discomfort.

“It’s really great to feel uncomfortable,” she said. “And you change so much as a person from that.”

In 2016, a survey of roughly 5,000 employees from Project: Time Off and market research firm GfK found millennials were most likely to consider themselves “work martyrs,” or people who rarely take time off from work in pursuit of career advancement.

The survey also found millennials were most likely to demonstrate pride in their unfailing commitment to their jobs. While only 26% of Gen-Xers and 20% of Baby Boomers wore the “work martyr” title as a badge of honour, 35% of millennials did.

Read the full interview at the New York Times »