Why CEO Greg Creed Promises A 'Better Taco Bell' [THE BRIEF]

Taco BellGood morning, AdLand. Here’s what you need to know today:

Taco Bell CEO Greg Creed told reporters that the chain, famous for its fourth meal option, is going to get a little healthier based on stricter nutritional standards, Ad Age reports. In other words, it’s trying to make 20 per cent of combo meals only have 666 calories and under, thus accounting for one third of America’s recommended daily guidelines. Creed says he wants his company to stay virtually the same, just as a “better Taco Bell.”

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Walmart wants more content from brands.

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  • JCPenney Is Hiring Someone To Do The Advertising Job From Hell
  • Ford, P&G And Others In Full-Scale Revolt Against Ad Price ‘Arbitrage’ 
  • Here Are All Russell Simmons’s Clients At His New Agency

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