Say what you want about his hair (and everyone always does).
But Donald Trump is a master of synergy: since he’s surfaced as a practically-official presidential hopeful campaigning on birther sentiment, ratings of “The Celebrity Apprentice” are up.
Last Sunday (March 28), after a week in which Trump asked “where’s the birth certificate?” on a carousel of news shows, “Celebrity Apprentice” hit a season high in viewer numbers.
Ratings were up 7 per cent — 7.1 million people watched.
Last night, “Apprentice” numbers should have been dented by the American Country Music Awards.
Instead, ratings increased again — to 7.8 million viewers.
Of course, the Meat Loaf meltdown NBC had been promoting ad nauseam since the series premiere finally came to fruition — and it didn’t disappoint, either as a ratings boon or a viewing experience.
In other words, Trump is dumb like a fox — or a man with a fox-ish looking thing on top of his head.
See, it’s really hard not to talk about the hair.