15 celebrity-owned liquor brands, ranked by the price of a bottle

George Clooney cashed in big-time on his tequila brand. Courtesy Casamigos

What do George Clooney, David Beckham, Ryan Reynolds, and Angelina Jolie have in common – apart from being incredibly famous?

They’re all making money from your liquor cabinet.

The number of celebrity liquor brands has gone through the roof in recent years – and with Clooney’s tequila company selling for $US1 billion in 2017, it’s easy to see why.

Read more:
Stars like George Clooney, Ryan Reynolds, and Bob Dylan have struck gold with liquor launches, and countless celebrities are following suit

Endorsements and side businesses are some of the easiest ways for celebrities to diversify their revenue streams and earn passive income – and you may be surprised to find how many celebrities choose to make their business ventures in the liquor industry.

Business Insider compiled a list of brands you may not have known were owned by celebrities, and ranked them by the average the price of a bottle, from cheapest to most expensive.

Scroll down to see which celebrity tipples will deliver the most bang for your buck.

15. Drew Barrymore, Barrymore Wines — $US22-$US28


Price source: Barrymore Wines.

Barrymore partnered with the Carmel Road winemaker Kris Kato to create Barrymore Wines.

“I am passionate about wine,” Barrymore says on the brand’s website. “There is so much to discover and experience and my travels help me do that.”

14. Angelina Jolie and Brad Pitt, Miraval Rosé — £19.95 ($US24)


Price source: Berry Bros & Rudd.

While they were together, Jolie and Pitt produced the award-winning Château Miraval rosé wine.

The pair bought Château Miraval in Provence in 2008 for a reported €40 million. They even got married on the estate in August 2014.

A source told People in February 2018 that nothing had changed with the company, despite the couples split in 2016.

Jolie and Pitt intend to keep the property “as an investment for their children,” the source said.

13. Channing Tatum, Born and Bred Vodka — $US30


Price source: Universal Package Store.

Tatum partnered with Grand Teton Distillery to create Born and Bred Vodka in 2017.

“Now, I’m a stripper that became an actor that I guess is working in vodka,” Tatum told Bon Appetit. “Nothing surprises me anymore.”

12. Ryan Reynolds, Aviation Gin — $US33


Price source: ReserveBar.

Last year, Reynolds announced that he had become the official owner and chairman of Aviation Gin, owned by Davos Brands – and it all came about after he tried the gin for the first time, declared it the “best-tasting gin in the world,” and decided to invest.

Aviation, which was founded in Portland, Oregon, is one of the world’s best-rated gins, according to data from Wine Enthusiast, a drinks magazine.

It claims to have a “much smoother, easier drinking flavour than typical London Dry gins.”

11. Justin Timberlake, Sauza 901 Tequila — $US34


Price source: ReserveBar.

In 2014, Timberlake partnered with Sauza Liquors to relaunch his own tequila.

“We’re not interested in going out and doing a talking-head routine,” said Bill Newlands, who was president of Beam North America at the time.

“We believe in finding a founder. Yes, he happens to be a celebrity and that has a lot of value,” Newlands added, “but he has a lot of passion for this.”

10. P. Diddy, Ciroc Vodka — $US39


Price source: ReserveBar.

Sean “Diddy” Combs changed the fortunes of Ciroc vodka. When Diddy partnered with the brand in the late 2000s, “Ciroc was just a middling vodka brand being shilled by no-name former NFL players,” Zack O’Malley Greenburg, the author of “3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise,” told Business Insider.

“Diddy came on and he applied his typical marketing panache and his shock-and-awe salesmanship,” Greenburg said. “Within only a few years, Ciroc was number two in the premium vodka category, to only Grey Goose doing about 2 million cases a year.”

9. Drake, Virginia Black Whiskey — $US40


Price source: ReserveBar.

Along with the former financier Brent Hocking and the drinks firm Promixo Spirits, Drake launched Virginia Black whiskey in June 2016.

The idea for the brand was based on the “style, fashion, and music of the ’70s,” where “nightlife was truly nightlife,” Hocking said.

Hocking said Drake was fully involved in the “creative process” and added that the partnership was “authentic.”

=7. Nick Jonas, Villa One Tequila — $US45


Price source: Sip Whiskey.

Nick Jonas is the latest star to lend his name to a liquor brand. The singer and actor recently launched Villa One Tequila with fashion designer John Varvatos, with whom he came up with the idea while they were on vacation in Mexico.

“When we brought our friends together over tequila in Mexico, we learned that we share the same values – enjoying time with friends and family, old and new, one glass at a time,” Jonas said in a statement given to Insider.

Villa One Tequila is currently available in silver, reposado, and anejo varieties.

=7. George Clooney, Casamigos Tequila — $US45


Price source: ReserveBar.

Casamigos Tequila was founded by Clooney along with two friends, the bar and restaurant mogul Rande Gerber and the Discovery Land Company CEO Mike Meldman.

Clooney and Gerber were spending time at their homes in Cabo, Mexico, when they came up with the idea for a tequila.

Casamigos was sold to Diageo in 2017 for $US1 billion.

Clooney, Gerber, and Meldman have remained involved with company since its acquisition.

6. David Beckham, Haig Club Whisky — $US47


Source: Master of Malt.

David Beckham helped launched Haig Club whisky in 2014 with an ad campaign that exuded style and luxury.

They have since launched a cheaper expression in the form of Haig Club Clubman, which is encouraged to be drunk with cola.

In a statement, Haig Club said: “This alliance is co-operative at every level and a true hands-on approach in which all partners play a role in everything from business plan development to in-market activation. The partnership is one that generates a real diversity of ideas, bringing a modern twist to a traditional category.”

5. Bob Dylan, Heaven’s Door Spirits — $US50-$US80


Price source: Forbes.

The Nobel Prize-winning Dylan recently launched a range of whiskies in collaboration with Marc Bushala – the liquor entrepreneur behind Angel’s Envy bourbon, which was sold to Bacardi for $US125 million.

The Heaven’s Door range includes a rye, a seven-year-old bourbon, and a double-barreled whiskey.

4. Marilyn Manson, Absinthe Mansinthe — $US52.50


Price source: Absinthes.com.

Manson owns the absinthe brand Mansinthe.

The label artwork is a self-portrait watercolor painting done by Manson titled “When I Get Old.”

While the drink matches the singer’s scandalous personality, it had good reception – it was even the Gold Medal Winner at the 2008 San Francisco World Spirit Competition.

3. Kyle Maclachlan, Pursued By Bear Wine — $US60


Price source: Pursued by Bear.

Pursed by Bear is a range of wines from the actor and grape-lover MacLachlan, in collaboration with Dunham Cellars in Walla Walla, Washington.

It launched with a Cabernet Sauvignon in 2005 and has limited production.

2. Bryan Cranston and Aaron Paul, Dos Hombres mezcal — $US62


Price source: ReserveBar.

The “Breaking Bad” actors recently announced the launch of Dos Hombres, an “artesanal mezcal” that’s designed to be shared.

Paul and Cranston came up with the idea in a New York sushi bar, according to the brand’s Instagram account.The pair said they formed a special bond while filming the famous AMC series, and needed a project to stay in each other’s company beyond the silver screen.

“We started Dos Hombres to create a Mezcal that we thought was perfect,” reads a statement on the website signed by Paul and Cranston. “A unique blend of the finest Espadin agave, hand-selected from the hillsides of a small village in Oaxaca, Mexico.”

1. Jay-Z, Armand de Brignac Champagne — $US326


Price source: Wine Chateau.

Jay-Z’s origin in the liquor industry stems from a feud with Cristal Champagne. When the director of the company that makes Cristal was asked about what he thought of all the rappers drinking their Champagne and including it in their lyrics, he said: “What can we do? We can’t forbid people from buying it.”

“Jay-Z heard about his comments, he removed it from his 40/40 Club, and more importantly, he started issuing this sort of directive to his fans not to drink it either,” Zack O’Malley Greenburg, the author of “3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise,” told Business Insider.

“Instead of rapping about Cristal, he put his money where is mouth was, he ended up investing in – and eventually taking over – French Champagne brand called Armand de Brignac, AKA Ace of Spades,” Greenburg said.