The 75 celebrities and influencers who make the most money per Instagram post, ranked

‘Jeff Spicer/Getty; JP Yim/Getty Images; Gregory Shamus/Getty; Stephen Chernin/Getty; Shayanne Gal/Business Insider’Dwayne ‘The Rock’ Johnson makes $US647,500 more than Martha Stewart per sponsored post.
  • Influencer marketing is projected to be worth between $US5 billion and $US10 billion by 2020.
  • Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app and how much they charge per sponsored post.
  • Hopper HQ compiled the list using public and private data and contacted every account listed – through a manager, agent, or directly – and requested their fee for sponsored posts.
  • The Kardashian-Jenner family reigns – four of the sisters made the top 10. Kylie Jenner took the No. 1 spot with a fee of $US1 million per post.

Influencer marketing is projected to be worth between $US5 and $US10 billion by 2020. To determine how much to charge per-post, you need to take into account followers, engagement, status, and audience.

Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app – and how much they charge per sponsored post.

Luckily, the world’s biggest celebrities don’t have to put in much work building an audience – they can charge six-figure sums from the get-go. Still people who built loyal followings from the ground up – social media influencers – have become celebrities in their own right, commanding anywhere from $US1,500 to $US33,000 per post.

Hopper HQ categorized influencers in eight core verticals: Celebrity, lifestyle, fitness, sports, beauty, fashion, food, and travel. Hopper HQ compiled the list using public and private data and contacted every account listed – through a manager, agent, or directly – and requested their fee for sponsored posts.

The list was sorted by price for the top-ten influencers in each of the core categories. Travel accounts that exchange posts for free travel instead of a financial return did not make the list.

The 75 influencers below all have one million followers or more and charge $US1,300 and up for a sponsored post. Since Hopper HQ released the list, many influencers gained more followers. The follower count on Business Insider’s list is as of September 2018.


75. David Chang

Instagram handle:
@davidchang

Niche: Food

Followers: 1 million

Cost per-post: $US1,300


74. Kevin Curry

John Sciulli/Stringer/GettyKevin is from the United States.

Instagram handle:
@fitmencook

Niche: Food

Followers: 1.2 million

Cost per-post: $US1,500


73. Ella Mills

Ben A. Pruchnie/Stringer/GettyElla is from the United Kingdom.

Instagram handle:
@deliciouslyella

Niche: Food

Followers: 1.4 million

Cost per-post: $US1,600


72. Cezar Gonzalez

Facebook/Taikin Asian CuisineCezar is from South America.

Instagram handle:
@co_cinero

Niche: Food

Followers: 1.9 million

Cost per-post: $US2,450


71. Martha Stewart

Michael Loccisano/Getty Images for The Michaels CompaniesMartha is from the United States.

Instagram handle:
@marthastweart

Niche: Food

Followers: 1.9 million

Cost per-post: $US2,500


70. Joe Wicks

Facebook/The Body CoachJoe is from the United Kingdom.

Instagram handle:
@thebodycoach

Niche: Food

Followers: 2.3 million

Cost per-post: $US2,650


69. Tara Milk Tea

YouTube/Tara Milk TeaTara is from Australia.

Instagram handle:
@taramilktea

Niche: Travel

Followers: 1.1 million

Cost per-post: $US3,000


68. Yolanda Gampp

YouTube/How To Cake ItYolanda is from the United States.

Instagram handle:
@yolanda_gampp

Niche: Food

Followers: 2.7 million

Cost per-post: $US3,500


67. Hannes Becker

YouTube/JACK WOLFSKINHannes is from Europe.

Instagram handle:
@hannes_becker

Niche: Travel

Followers: 1.3 million

Cost per-post: $US3,600


66. Louis Cole

Craig Barritt/Stringer/GettyLouis is from the United States.

Instagram handle:
@funforlouis

Niche: Travel

Followers: 1.4 million

Cost per-post: $US4,000


65. Amanda Steele

Jamie McCarthy/GettyAmanda is from the United States.

Instagram handle:
@amandasteele

Niche: Beauty

Followers: 2.5 million

Cost per-post: $US4,200


64. Shayla Mitchell

Vivien Killilea/Stringer/GettyShayla is from the United States.

Instagram handle:
@makeupshayla

Niche: Beauty

Followers: 2.7 million

Cost per-post: $US4,400


63. Alexa Chung

Instagram handle:
@alexachung

Niche: Fashion

Followers: 3.1 million

Cost per-post: $US4,500


62. Rosanna Pansino

TumblrRosanna is from the United States.

Instagram handle:
@rosannapansino

Niche: Food

Followers: 3.8 million

Cost per-post: $US4,500


61. Leonie Hanne

Dia Dipasupil/GettyLeonie is from Europe.

Instagram handle:
@LeonieHane

Niche: Travel

Followers: 1.8 million

Cost per-post: $US5,000


60. Gordon Ramsey

Ethan Miller/GettyGordon is from the United Kingdom.

Instagram handle:
@gordongram

Niche: Food

Followers: 4.8 million

Cost per-post: $US5,500


59. Alex Strohl

YouTube/CreativeLiveAlex is from Europe.

Instagram handle:
@alexstrohl

Niche: Travel

Followers: 2 million

Cost per-post: $US5,750


58. Lauren Bullen

Roger Kisby/Stringer/GettyLauren is from the United States.

Instagram handle:
@gypsea_lust

Niche: Travel

Followers: 2.1 million

Cost per-post: $US6,000


57. Aimee Song

Francois Durand/Stringer/GettyAimee is from the United States.

Instagram handle:
@songofstyle

Niche: Fashion

Followers: 4.9 million

Cost per-post: $US7,000


56. Manny Gutierrez

Matt Winkelmeyer/GettyManny is from the United States.

Instagram handle:
@mannymua733

Niche: Beauty

Followers: 4.9 million

Cost per-post: $US7,900


55. Jamie Oliver

Getty / Tristan FewingsJamie is from the United Kingdom.

Instagram handle:
@jamieoliver

Niche: Food

Followers: 6.6 million

Cost per-post: $US8,000


54. Ulisses Jr

YouTube/UlissesWorldUlisses is from the United States.

Instagram handle:
@ulissesworld

Niche: Fitness

Followers: 5.4 million

Cost per-post: $US8,200


53. Jack Morris

Youtube/ INFLOW SummitsJack is from the United States.

Instagram handle:
@doyoutravel

Niche: Travel

Followers: 2.8 million

Cost per-post: $US8,250


52. Frederico Lucia

Stefania M. D’Alessandro/Stringer/GettyFrederico is from Europe.

Instagram handle:
@fedez

Niche: Fashion

Followers: 6.8 million

Cost per-post: $US8,500


51. Chris Burkard

Facebook/Chris Burkard PhotographyChris is from the United States.

Instagram handle:
@chrisburkard

Niche: Travel

Followers: 3.1 million

Cost per-post: $US8,800


50. Amra Olevic

Monica Schipper/Stringer/GettyAmra is from the United States.

Instagram handle:
@amrezy

Niche: Beauty

Followers: 5.6 million

Cost per-post: $US9,000


49. Mariano Di Vaio

Andreas Rentz/GettyMariano is from Europe.

Instagram handle:
@marianodivaio

Niche: Fashion

Followers: 6.2 million

Cost per-post: $US9,000


48. Paul Nicklen

Bryan Bedder/Stringer/GettyPaul is from the United Kingdom.

Instagram handle:
@paulnicklen

Niche: Travel

Followers: 4.5 million

Cost per-post: $US9,250


47. Lazar Angelov

Facebook/Lazar AngelovLazar is from Europe.

Instagram handle:
@lazar_angelov_official

Niche: Fitness

Followers: 5.9 million

Cost per-post: $US9,500


46. James Charles

Facebook/James CharlesJames is from the United States.

Instagram handle:
@jamescharles

Niche: Beauty

Followers: 8.2 million

Cost per-post: $US9,750


45. Gracyanne Barbosa

Facebook/Gracyanne BarbosaGracyanne Is from South America.

Instagram handle:
@graficial

Niche: Fitness

Followers: 6.8 million

Cost per-post: $US10,000


44. Anna Nystrom

Facebook/Anna NystromAnna is from Europe.

Instagram handle:
@annanystrom

Niche: Fitness

Followers: 6.9 million

Cost per-post: $US10,250


43. Jeffree Star

Jesse Grant/Stringer/GettyJeffree is from the United States.

Instagram handle:
@jeffreestar

Niche: Beauty

Followers: 8.4 million

Cost per-post: $US10,500


42. Camila Coelho

Pascal Le Segretain/GettyCamila is from South America.

Instagram handle:
@camilacoelho

Niche: Fashion

Followers: 7.4 million

Cost per-post: $US10,750


41. Rosie Huntington-Whiteley

Nicholas Hunt/GettyRosie is from the United Kingdom.

Instagram handle:
@rosiehw

Niche: Fashion

Followers: 8.4 million

Cost per-post: $US11,500


40. Naomi Giannopoulos

Chelsea Lauren/Stringer/GettyNaomi is from the United States.

Instagram handle:
@vegas_nay

Niche: Beauty

Followers: 7.4 million

Cost per-post: $US12,000


39. Kayla Itsines

Cindy Ord/Stringer/GettyKayla is from Australia.

Instagram handle:
@kayla_itsines

Niche: Fitness, influencer

Followers: 10.2 million

Cost per-post: $US15,000


38. Nikkie De Jager

Jason Kempin/Stringer/GettyNikkie is from Europe.

Instagram handle:
@nikkietutorials

Niche: Beauty

Followers: 11 million

Cost per-post: $US15,750


37. Zoe Sugg

YouTube/ZoellaZoe is from the United Kingdom.

Instagram handle:
@zoella

Niche: Beauty, influencer

Followers: 1.2 million

Cost per-post: $US16,000


36. Jake Paul

Jerod Harris/Getty Images for Republic RecordsJake is from the United States.

Instagram handle:
@jakepaul

Niche: Influencer

Followers: 11.6 million

Cost per-post: $US16,500


35. Anllela Sagra

Facebook/Anllela SagraAnllela is from South America.

Instagram handle:
@anllela_sagra

Niche: Fitness

Followers: 11 million

Cost per-post: $US16,600


34. Gianluca Vacchi

Dennison BertramGianluca is from Europe.

Instagram handle:
@gianlucavacchi

Niche: Fashion

Followers: 11.6 million

Cost per-post: $US16,750


33. Logan Paul

Emma McIntyre/Getty Images for iHeartMediaLogan is from the United States.

Instagram handle:
@loganpaul

Niche: Influencer

Followers: 16.6 million

Cost per-post: $US17,000


32. Felix Kjellberg

YouTubeFelix is from Europe.

Instagram handle:
@pewdiepie

Niche: Influencer

Followers: 14.2 million

Cost per-post: $US17,150


31. Ana Cheri

Christian Petersen/GettyAna is from the United States.

Instagram handle:
@anacheri

Niche: Fitness

Followers: 11.3 million

Cost per-post: $US18,000


30. Jen Selter

David Becker/Stringer/GettyJen is from the United States.

Instagram handle:
@jenselter

Niche: Fitness

Followers: 12.4 million

Cost per-post: $US19,250


29. Chiara Ferragni

Pascal Le Segretain/GettyChiara is from Europe.

Instagram handle:
@chiaraferragni

Niche: Fashion

Followers: 15.1 million

Cost per-post: $US19,500


28. Michelle Lewin

Frazer Harrison / GettyMichelle is from South America.

Instagram handle:
@michelle_lewin

Niche: Fitness

Followers: 13.2 million

Cost per-post: $US22,500


27. Garret & Jessica Gee

Courtesy of The Bucket List FamilyThe Bucket List Family in Dubai.

Instagram handle:
@thebucketlistfamily

Niche: Travel

Followers: 1.4 million

Cost per-post: $US23,000


26. Cameron Dallas

Dimitrios Kambouris/Getty ImagesCameron is from the United States.

Instagram handle:
@camerondallas

Niche: Influencer

Followers: 21.3 million

Cost per-post: $US25,000


25. Emily Ratajkowski

Jason Merritt/GettyEmily is from the United States.

Instagram handle:
@emrata

Niche: Fashion

Followers: 19.6 million

Cost per-post: $US26,500


24. Bella Hadid

Vittorio Zunino Celotto/GettyBella is from the United States.

Instagram handle:
@bellahadid

Niche: Fashion

Followers: 20 million

Cost per-post: $US27,000


23. Sommer Ray

Rich Polk/Stringer/GettySommer is from the United States.

Instagram handle:
@sommerray

Niche: Fitness, influencer

Followers: 19.1 million

Cost per-post: $US29,000


22. Zach King

Frederick M. Brown/Stringer/GettyZach is from the United States.

Instagram handle:
@zachking

Niche: Influencer

Followers: 21.2 million

Cost per-post: $US30,000


21. Eleonora Pons

Matt Winkelmeyer/Stringer/GettyEleonora is from South America.

Instagram handle:
@lelepons

Niche: Influencer

Followers: 28.6 million

Cost per-post: $US32,500


20. Huda Kattan

Courtesy of Huda BeautyHuda is from the United States.

Instagram handle:
@hudabeauty

Niche: Beauty, influencer

Followers: 27.4 million

Cost per-post: $US33,000


19. Floyd Mayweather

Getty ImagesFloyd is from the United States.

Instagram handle:
@floydmayweather

Niche: Sports

Followers: 21.2 million

Cost per-post: $US107,000


18. Stephen Curry

Abbie Parr/GettyStephen is from the United States

Instagram handle:
@stephencurry30

Niche: Sports

Followers: 22 million

Cost per-post: $US110,000


17. Virat Kohli

Getty ImagesVirat is from South Asia

Instagram handle:
@virat.kohli

Niche: Sports

Followers: 24.1 million

Cost per-post: $US120,000


16. Conor McGregor

Steven Ryan/Getty ImagesConor is from the United Kingdom.

Instagram handle:
@thenotoriousmma

Niche: Sports

Followers: 26.1 million

Cost per-post: $US125,000


15. Luis Suarez

Ryan Pierse/Getty ImagesLuis is from South America

Instagram handle:
@luissuarez9

Niche: Sports

Followers: 29.8 million

Cost per-post: $US150,000


14. Zlatan Ibrahimovic

Jonathan Daniel/Getty ImagesZlatan is from Europe.

Instagram handle:
@iamzlatanibrahimovic

Niche: Sports

Followers: 35.1 million

Cost per-post: $US175,000


13. Gareth Bale

David Ramos/Getty ImagesGareth is from the United Kingdom.

Instagram handle:
@garethbale11

Niche: Sports

Followers: 36.3 million

Cost per-post: $US185,000


12. David Beckham

Getty/Lintao ZhangDavid is from the United Kingdom.

Instagram handle:
@davidbeckham

Niche: Sports

Followers: 51 million

Cost per-post: $US300,000


11. Khloe Kardashian

Dia Dipasupil/GettyKhloe is from the United States.

Instagram handle:
@khloekardashian

Niche: Celebrity

Followers: 79.6 million

Cost per-post: $US480,000


10. Kendall Jenner

Andreas Rentz/Getty ImagesKendall is from the United States.

Instagram handle:
@kendalljenner

Niche: Celebrity

Followers: 95.6 million

Cost per-post: $US500,000


9. Lionel Messi

Getty ImagesLionel is from South America.

Instagram handle:
@leomessi

Niche: Sports

Followers: 98.4 million

Cost per-post: $US500,000


8. Neymar da Silva Santos Junior

Alexandre Schneider/Stringer/GettyNeymar is from South America.

Instagram handle:
@neymarjr

Niche: Celebrity, sports

Followers: 102 million

Cost per-post: $US600,000


7. Justin Bieber

Dimitrios Kambouris / GettyJustin is from Canada.

Instagram handle:
@justinbieber

Niche: Celebrity

Followers: 102 million

Cost per-post: $US630,000


6. Dwayne Johnson

Rich Polk/Getty Images for Entertainment WeeklyDwayne is from the United States.

Instagram handle:
@therock

Niche: Celebrity

Followers: 116 million

Cost per-post: $US650,000


5. Beyonce Knowles

Kevin Winter/GettyBeyonce is from the United States.

Instagram handle:
@beyonce

Niche: Celebrity

Followers: 118 million

Cost per-post: $US700,000


4. Kim Kardashian West

Invision/Charles Sykes via Associated PressKim is from the United States.

Instagram handle:
@kimkardashian

Niche: Celebrity

Followers: 118 million

Cost per-post: $US720,000


3. Cristiano Ronaldo

Getty ImagesCristiano is from Europe.

Instagram handle:
@cristiano

Niche: Celebrity, sports

Followers: 142 million

Cost per-post: $US750,000


2. Selena Gomez

Frazer Harrison/GettySelena is from the United States.

Instagram handle:
@selenagomez

Niche: Celebrity

Followers: 143 million

Cost per-post: $US800,000


1. Kylie Jenner

Getty ImagesKylie is from the United States.

Instagram handle:
@kyliejenner

Niche: Celebrity

Followers: 115 million

Cost per-post: $US1 million

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