CBS (CBS) has released its final figures for March Madness On Demand, and the service saw healthy growth from last year.
- 7.52 million uniques for its video player, up 58% from last year
- 8.6 million hours served — that’s up 75% from 2008.
- A quick bit of maths shows March Madness viewers spent, on average, 1 hour 9 minutes on the site.
- The so-called “Boss Button,” a clever hack to hide the player should someone walk by, was clicked 2.77 million times. Since the “boss button” is now a Comcast (CMCSA) ad, that’s a nice win.
That makes the new media picture a lot brighter than TV: While ratings were up a few per cent over last year for early games, the NC vs. Michigan State final was the lowest-rated championship game ever, with 17.6 million viewers, down 11% from last year.
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