CBS Reorganizes Digital Unit, Opens Valley Office

CBS Interactive (CBS) is bringing on a CFO, opening an office in Silicon Valley, and reorganising the executive ranks in a bid to show growth for the unit.

CBS Interactive president Quincy Smith added Bryon Rubin as EVP and CFO, a new post to direct financial strategy for CBS’s digital operations, including the CBS Audience Network,,, CBS Mobile and

Rubin had previously worked as a senior exec in CBS’s corporate development and M&A group. Smith explained the rationale: “adding Bryon to the team … clearly shows how seriously we are taking the growth and acquisition opportunities in this space.”

Smith also announced the opening of a CBS office in Menlo Park, headed by COO Steve Snyder, as well as new general managers for two of four divisions:

  • Anthony Soohoo, founder of (which CBS acquired last year), becomes GM of the CBS Audience Network,,, and MobLogic.v.
  • Jason Kint, who currently manages, including March Madness On Demand, adds
  • Jeff Sellinger continues to run CBS Mobile, a post he was named to in March.
  • will continue to be run by its co-founders, Felix Miller, Martin Stiksel and Richard Jones.

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